School communication app – WhatsApp, SMS and calls with one history per family
Reach parents where they already are. Send official WhatsApp messages, SMS and email, call through the school's number, let an AI make routine calls, and let the important messages go out on their own.
Updated
Automatic messages when things happen
Choose a WhatsApp, SMS and / or email template for each event. Messages are sent in the background and saved in the person's history.
- New admission – a welcome to the parent, and to the student if they have their own number.
- Fee payment – a receipt message with the amount, receipt number and balance.
- Absence – an alert to the parent the moment attendance is saved.
- New staff – a different welcome for teachers, drivers, accountants and every other designation.
- Sign-ins – the app sign-in details when a login is created or a password is reset.
Messages go out on their own when something happens: an absence alert after attendance, a fee reminder or receipt – and parents can follow the school bus live in the same app. To see your parents’ messages in one history, book a free School MS demo.
Every channel, from one profile
Open any parent – or student – and use the round buttons at the top.
WhatsApp Business
Pick an approved template – the child's name, class and fees fill in – or write your own text within the 24-hour window.
SMS & email
Send SMS and email from your connected accounts, or open the message in your own phone or mail app and still keep a record.
Click-to-call
The school number rings your phone first, then connects the parent – they see the school's number, not yours.
AI voice calls
Describe the purpose; the AI calls, talks to the parent and saves the summary, transcript and recording.
Notices & push
Send notices to everyone, staff, parents, students or one class – as app and browser notifications.
One history
Messages, calls, AI calls, replies and notes in one timeline, filterable by channel, with a quick note box.
Ready-made school templates
School MS comes with WhatsApp templates written for schools – absence alert, admission confirmed, fee reminder, fee received, exam schedule, parent–teacher meeting, bus delay, school closed and more – in the Utility category, ready to submit to Meta.
Details that fill in themselves
Write a template once using details like {{first_name}}, {{child_name}}, {{class_name}}, {{fees_due}}, {{next_due_date}}, {{school_phone}} and {{school_address}}. Every message is personalised for each family, and a live preview shows exactly how it reads.
WhatsApp for schools: doing it the official way
Many schools reach parents through class WhatsApp groups run from a teacher's personal phone. It works until a parent shares the group, a teacher leaves, or an important notice is lost among hundreds of messages. The WhatsApp Business Platform lets a school send messages from its own number, using templates approved by Meta, with every message on record.
School MS connects to your WhatsApp Business number. You create templates – fee reminder, absence alert, admission welcome, exam schedule – and once Meta approves them, the system sends them to one parent from their profile, to a whole class, or automatically when something happens.
School SMS software, email and calls in the same place
SMS
For parents who don't use WhatsApp, with templates that fill in each family's details.
Circulars and receipts to parents who prefer email.
Calls through the school's number
Your phone rings first, then the parent's – they see the school's number, not yours.
AI voice calls
Describe the purpose and the AI calls the parent, then saves a summary, transcript and recording.
Notices & push
Notices to the whole school, a class, parents or staff, as app notifications.
One history
Every message and call saved on the family's profile, whichever channel was used.
Messages that send themselves
The most useful messages are the ones nobody has to remember to send. In School MS you choose what goes out on its own: a welcome when a student is admitted, a receipt when a fee is paid, an alert when a child is marked absent, a reminder before an instalment is due, and a welcome for new staff that differs by designation.
Keeping parent communication professional
When messages go from the school's own number and are saved in one place, the school keeps the record even when staff change, parents' numbers stay private, and every family receives the same information. Templates also keep the tone consistent – a fee reminder from the office reads the same whichever staff member sends it.
Parent communication – common questions
Do parents need to message the school first?
No. With WhatsApp Business you send Meta-approved template messages, which reach parents even if they never messaged the school. Your own free text can be sent within 24 hours of a parent's message.
How long does Meta take to approve a template?
Utility templates are often approved within minutes and usually within a day. School MS shows each template's status – approved, pending, rejected or not submitted.
Which messages can go out automatically?
New student admitted (to the parent, and the student too if you choose), parent added, staff member added (a different template for each designation), sign-in created or password reset, fee payment received and student marked absent.
Can teachers message parents?
Yes – teachers can contact the parents of students in their own classes. Every message is saved in the family's history so the office sees the full picture.
What is an AI call?
You write what the call is about – for example a fee reminder or checking on an absence – and an AI voice agent phones the parent. The summary, transcript and recording appear in the parent's history.
Related solutions
Keep every parent informed, automatically
Book a free demo and see your school's messages go out on WhatsApp.